{"id":249,"date":"2020-02-25T03:33:48","date_gmt":"2020-02-25T03:33:48","guid":{"rendered":"http:\/\/www.thomasberloffa.com\/_dev\/?p=249"},"modified":"2020-09-08T06:18:49","modified_gmt":"2020-09-08T06:18:49","slug":"kartell","status":"publish","type":"post","link":"https:\/\/www.thomasberloffa.com\/en\/vr-and-ar\/kartell\/","title":{"rendered":"Kartell &#8211; VR exhibition"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>The Art Side of Kartell<\/strong><\/p>\n\n\n\n<p>Thomas Berloffa Design Studio curated the art direction and design of the 360<strong>\u00b0<\/strong> OCULUS app for the exhibition at Palazzo Reale in Milan. The experience has been designed for Kartell&#8217;s flagship store in New York City, to engage the visitors in the art project that the company was having at the same time on the opposite side of the world. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" width=\"1024\" height=\"310\" src=\"http:\/\/www.thomasberloffa.com\/_dev\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-01-1-1024x310.jpg\" alt=\"\" class=\"wp-image-366\" srcset=\"https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-01-1-1024x310.jpg 1024w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-01-1-300x91.jpg 300w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-01-1-768x232.jpg 768w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-01-1-1536x465.jpg 1536w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-01-1-1200x363.jpg 1200w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-01-1-1980x599.jpg 1980w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-01-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Wearing the Oculus, anyone can immerse themselves in the splendid location of Palazzo Reale in Milan and proceed with the guided tour, room by room, of the exhibition.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"http:\/\/www.thomasberloffa.com\/_dev\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-02-1024x512.jpg\" alt=\"\" class=\"wp-image-252\" srcset=\"https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-02-1024x512.jpg 1024w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-02-300x150.jpg 300w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-02-768x384.jpg 768w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-02-1536x768.jpg 1536w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-02-1200x600.jpg 1200w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-02-1980x990.jpg 1980w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-02.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Each room of the exhibition presents an audio commentary and an in-depth analysis of the contents (video or photographic).<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"http:\/\/www.thomasberloffa.com\/_dev\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-03-1024x512.jpg\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-03-1024x512.jpg 1024w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-03-300x150.jpg 300w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-03-768x384.jpg 768w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-03-1536x768.jpg 1536w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-03-1200x600.jpg 1200w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-03-1980x990.jpg 1980w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-03.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"http:\/\/www.thomasberloffa.com\/_dev\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-04-1024x512.jpg\" alt=\"\" class=\"wp-image-255\" srcset=\"https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-04-1024x512.jpg 1024w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-04-300x150.jpg 300w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-04-768x384.jpg 768w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-04-1536x768.jpg 1536w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-04-1200x600.jpg 1200w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-04-1980x990.jpg 1980w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-04.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"http:\/\/www.thomasberloffa.com\/_dev\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-05-1024x512.jpg\" alt=\"\" class=\"wp-image-256\" srcset=\"https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-05-1024x512.jpg 1024w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-05-300x150.jpg 300w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-05-768x384.jpg 768w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-05-1536x768.jpg 1536w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-05-1200x600.jpg 1200w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-05-1980x990.jpg 1980w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-05.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"http:\/\/www.thomasberloffa.com\/_dev\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-06-1024x512.jpg\" alt=\"\" class=\"wp-image-257\" srcset=\"https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-06-1024x512.jpg 1024w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-06-300x150.jpg 300w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-06-768x384.jpg 768w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-06-1536x768.jpg 1536w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-06-1200x600.jpg 1200w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-06-1980x990.jpg 1980w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-06.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Thanks to the wise use of Virtual Reality, this exhibition can be visited forever. Everywhere in the world.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"http:\/\/www.thomasberloffa.com\/_dev\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-07-1024x512.jpg\" alt=\"\" class=\"wp-image-258\" srcset=\"https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-07-1024x512.jpg 1024w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-07-300x150.jpg 300w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-07-768x384.jpg 768w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-07-1536x768.jpg 1536w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-07-1200x600.jpg 1200w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-07-1980x990.jpg 1980w, https:\/\/www.thomasberloffa.com\/en\/wp-content\/uploads\/2020\/02\/TB-Kartell-TheArtSideOf-07.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Art Side of Kartell Thomas Berloffa Design Studio curated the art direction and design of the 360\u00b0 OCULUS app for the exhibition at Palazzo Reale in Milan. The experience has been designed for Kartell&#8217;s flagship store in New York City, to engage the visitors in the art project that the company was having at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,9,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/posts\/249"}],"collection":[{"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":7,"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":1231,"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/posts\/249\/revisions\/1231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/media\/250"}],"wp:attachment":[{"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thomasberloffa.com\/en\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}