This project is the fourth in a series of four exhibitions commissioned by the Milan Chamber of Commerce. In a splendid location in Soho in Manhattan, the exhibition presented a selection of design objects from Italian companies. Through the products and the large printed graphics, visitors could understand the history of the phenomenon of the “Fuori Salone” in Milan. The “Fuori Salone” is the widespread city event that brings together thousands of events during the Milanese design week. The Thomas Berloffa Design Studio followed the curatorship, the exhibit design, the graphic design, and the catalog.