In 2018 the Thomas Berloffa Design Studio designs the Lonza / Capsugel stand, once again managing to amaze the visitors of the CPHI International Fair (Frankfurt). The huge ledwall of 5 meters high by 14 meters wide presents a video created by the designer Thomas Berloffa. The ledwall is also a structural element of separation between the exhibition area and the 5 meeting rooms present in the second area of the stand.
The Thomas Berloffa Design Studio not only signs the design of the stand but also all the graphics and videos of the stand. All brochures, sellsheets and product packaging were also designed by the studio.
To increase interactivity with visitors, the Thomas Berloffa Design Studio has created an Augmented Reality App for iPad. Lonza’s staff gave visitors a slip of paper with the Lonza logo on it, to hold in their hand. Framing the logo with the iPad, a floating capsule magically appeared on the visitor’s hand. At this time it was possible to take a photo of the visitor to be published on Lonza’s social networks.