art projects selected works vr and ar

Kartell – VR exhibition

The Art Side of Kartell

Thomas Berloffa Design Studio curated the art direction and design of the 360° OCULUS app for the exhibition at Palazzo Reale in Milan. The experience has been designed for Kartell’s flagship store in New York City, to engage the visitors in the art project that the company was having at the same time on the opposite side of the world.

Wearing the Oculus, anyone can immerse themselves in the splendid location of Palazzo Reale in Milan and proceed with the guided tour, room by room, of the exhibition.

Each room of the exhibition presents an audio commentary and an in-depth analysis of the contents (video or photographic).

Thanks to the wise use of Virtual Reality, this exhibition can be visited forever. Everywhere in the world.