This project is the third in a series of four exhibitions commissioned by the Milan Chamber of Commerce. In a splendid location in Soho in Manhattan, the exhibition presented a typical apartment furnished with products from Italian companies. The exhibition promoted products and companies to promote the whole Made in Italy. Visitors could purchase the products on display through an app on location. The Thomas Berloffa Design Studio followed the curatorship, the exhibit design, the graphic design, the catalog and the creation of the online catalog.