The Lonza / Capsugel company asked Thomas Berloffa Design Studio to design the stand for the annual Vitafoods fair in Geneva. Thomas Berloffa has designed a simple stand, suitable for the visibility of products and messages. The large led wall (5 meters by 5 meters) presented a hypnotic slow-motion film, also made by the designer’s studio. Inside the stand, two Augmented Reality experiences could be tried, designed to attract visitors and present new product concepts. All graphics have always been designed by the Thomas Berloffa Design Studio. A complex and ambitious project that was nominated the best stand of the international fair.