In the project of the Lonza stand for the CPHI international fair (Frankfurt), the Thomas Berloffa Design Studio has included new innovative technological elements. The studio designed the set-up, graphics, videos, a virtual reality experience for HTC Vive and an iPad app for recording a video survey.
![](http://www.thomasberloffa.com/_dev/wp-content/uploads/2020/02/TB-Lonza-CPhI17-02-1024x587.jpg)
![](http://www.thomasberloffa.com/_dev/wp-content/uploads/2020/02/TB-Lonza-CPhI17-03-1024x587.jpg)
![](http://www.thomasberloffa.com/_dev/wp-content/uploads/2020/02/TB-Lonza-CPhI17-04-1024x587.jpg)
The virtual reality App designed by Thomas Berloffa Design Studio simulates a Capsugel capsule production laboratory. Inside the laboratory, visitors create their own capsule following 5 different phases. In this way they can understand the Capsugel offer by carrying out an unprecedented and highly engaging activity.
![](http://www.thomasberloffa.com/_dev/wp-content/uploads/2020/02/TB-Lonza-CPhI17-05-1024x587.jpg)
The iPad App designed by Thomas Berloffa Design Studio, allows visitors to independently carry out a video survey that records their answers. A simple and effective way to collect information from potential customers during the show.
![](http://www.thomasberloffa.com/_dev/wp-content/uploads/2020/02/TB-Lonza-CPhI17-06-1024x709.jpg)
![](http://www.thomasberloffa.com/_dev/wp-content/uploads/2020/02/TB-Lonza-CPhI17-07-1024x637.jpg)
![](http://www.thomasberloffa.com/_dev/wp-content/uploads/2020/02/TB-Lonza-CPhI17-08-1024x637.jpg)