exhibit design graphic design selected works vr and ar

Lonza – CPhI fair 2017 (Frankfurt)

In the project of the Lonza stand for the CPHI international fair (Frankfurt), the Thomas Berloffa Design Studio has included new innovative technological elements. The studio designed the set-up, graphics, videos, a virtual reality experience for HTC Vive and an iPad app for recording a video survey.

The virtual reality App designed by Thomas Berloffa Design Studio simulates a Capsugel capsule production laboratory. Inside the laboratory, visitors create their own capsule following 5 different phases. In this way they can understand the Capsugel offer by carrying out an unprecedented and highly engaging activity.

The iPad App designed by Thomas Berloffa Design Studio, allows visitors to independently carry out a video survey that records their answers. A simple and effective way to collect information from potential customers during the show.