branding and logos editorial projects graphic design selected works web

Marina Abramovic – Institute

The project to create an Institute dedicated to Performance Art is Marina Abramovic’s dream. In 2013, Marina asked Thomas Berloffa to make the logo of her future institute. This branding project was followed by the creation of promotional projects, Kickstarter campaign, merchandising design.

One of the projects carried out was the design of a book dedicated to the Institute, containing the architectural project by Rem Koolhaas. Book distributed in Italy by Il Sole 24 Ore.

Pencil and glass for long lasting performance. The pencil is used to write 24 consecutive hours, the glass to perform an exercise of the Abramovic Method.