THE ABRAMOVIC METHOD – MILAN
In March 2012, the Pavilion of Contemporary Art in Milan (PAC Museum), hosted the first major solo exhibition by Marina Abramovic after the success of “The Artist is Present” at MOMA in New York. For this very important event, Sole24 Cultura chose the Thomas Berloffa Design Studio for the design of the entire coordinated image of the exhibition.
The work included the design of communication on all advertising media (banners, websites, billboards, advertising, cobranding operations …). From the video teasers to the two exhibition catalogs.
During the exhibition, Thomas Berloffa worked closely with Marina Abramovic, who at the end of the project asked Thomas to continue collaborating with her to carry out the branding project of her future Institute: The Marina Abramovic Institute.
